What Jessie can inspect
Data Sources And Evidence
The operational sources Jessie uses for context, evidence, artifacts, state, and model-call observability.
Source Table
| Source | Provides | Used by |
|---|---|---|
| Asana | Task brief, comments, assignment, board sections, review trail, attachments. | All Jessie skills, Scheduled Monitoring, Platform Build. |
| Box / client context lake | Approved client documents, context chunks, derived facts, source references. | All context-aware Jessie skills. |
| GA4 | Traffic, engagement, conversion, event, source/medium, landing-page, device, and location evidence. | GA4 Reporting, SEO Reporting, Google Ads, Meta Ads, Integrated Report, Generic Handler, Strategy Planning. |
| Google Search Console | Search visibility, query, page, and organic movement evidence. | SEO Reporting, Integrated Report, Generic Handler, Strategy Planning. |
| Google Ads | Paid search account, campaign, ad group, search-term, conversion, cost, and change evidence. | Google Ads Reporting, Integrated Report, Generic Handler, Strategy Planning. |
| Meta Ads | Paid social account, campaign, ad set, ad, placement, creative, action/event, and spend evidence. | Meta Ads Reporting, Integrated Report, Generic Handler, Strategy Planning. |
| Browser Run | Bounded crawl, page checks, rendered validation, and public-site audit evidence. | Technical SEO Audit, SEO Reporting, Google Ads, Meta Ads, Generic Handler. |
| R2 | Context chunks, raw snapshots, technical audit packages, generated evidence artifacts. | Context Management, Technical SEO Audit, Client Data Plane, Report Artifacts. |
| D1 | Run state, work records, context facts, artifact registry, source metadata, run-step traces. | Control plane and all hosted runs. |
| AI Gateway | LLM request route, provider/model metadata, latency/error observability. | All live Jessie LLM synthesis paths. |
Evidence Rules
- Primary source evidence should stay labelled by source.
- Supporting source evidence should be used for corroboration, not silent replacement.
- Missing or partial providers should become caveats.
- Metric movement should be interpreted against approved context and task notes.
- The LLM should reason from the evidence capsule, not from unrestricted memory.
Common Caveats
- GA4 attribution and channel grouping can differ from ad-platform conversion counts.
- Paid media changes may have same-period or lagged effects.
- SEO changes can lag and may need Search Console, GA4, SERP, crawl, and link corroboration.
- A client-approved test may make worse-looking efficiency metrics acceptable for the period.
- Unavailable provider access should be visible in the report.