Agency OS Architecture & Training
Sections

Live Jessie skill

Integrated Performance Report

Combines SEO, GA4, Google Ads, and Meta evidence into a consultant-reviewed client report package.

When It Routes

Live Multi-channel skills/aggregate-performance-reporting/SKILL.md

A task asks for an integrated, combined, monthly, client, marketing, or overall performance report across multiple active channels.

Flow

1
Task intake

Jessie checks the requested client, month, comparison period, audience, and active channels.

2
Toolkit

The run receives channel reporting builders, provenance registry, context retrieval, AI Gateway synthesis, package rendering, and Asana write-back access.

3
Context

Jessie loads approved strategy, current priorities, channel caveats, consultant notes, and available prior reports.

4
Evidence

Jessie reuses or generates channel evidence for SEO, GA4, Google Ads, and Meta where active and available.

5
Insight

The LLM drafts cross-channel narrative through Cloudflare AI Gateway from the compact evidence and context capsule.

6
Review output

Jessie attaches the report package and posts an Integrated Performance Report Ready comment.

Context Jessie Looks At

  • Approved strategy, current priorities, channel-specific caveats, targets, and source references.
  • Consultant notes on what the client already agreed, what should be emphasized, and known tradeoffs.
  • Channel report provenance and previous report context where available.

Data And Tools

  • SEO/Search Console evidence.
  • GA4 analytics evidence.
  • Google Ads evidence.
  • Meta Ads evidence.
  • Report Artifact Registry and channel provenance records.

LLM Insight Stage

The cross-channel narrative is an AI Gateway model call over a compact evidence capsule. The LLM must not invent metrics, targets, causes, completed work, or recommendations.

Outputs

  • Client report package for consultant approval.
  • Internal consultant appendix with provenance, caveats, and implementation notes.
  • Structured evidence model behind the report.
  • Asana review comment with included channels, artifact references, caveats, and approval reminder.

Guardrails

  • No direct client publishing, emailing, or portal release.
  • No account, website, tracking, or external-system changes.
  • No overall numeric score or account grade.

Example Prompt

Jessie, create an Integrated Performance Report for Plunkett Homes for April 2026 covering SEO, GA4, Google Ads, and Meta Ads.

Source References