Routing and capabilities
Skills
How Jessie chooses a skill, what live skills can do, and how context and LLM synthesis fit into every insight path.
Routing
Asana task assigned to Jessie
Live
SEO Reporting
Organic search
Live
GA4 Reporting
Analytics
Live
Google Ads Reporting
Paid search
Live
Meta Ads Reporting
Paid social
Live
Integrated Performance Report
Multi-channel
Live
Technical SEO Audit
Crawl audit
Live
90-Day Plan / Strategy Planning
Strategy
Live
General Task / Generic Handler
Workbench
Routing is not only keyword matching. Jessie must consider the requested outcome, configured Business Unit, available context, approval gates, and whether a clarification question is safer than running.
Live Skills
Organic search
SEO Reporting
Live
Reviews organic search performance using Search Console, GA4, SERP/ranking, backlink, crawl, and approved client context.
Please do an SEO report for Plunkett Homes last month.
Analytics
GA4 Reporting
Live
Produces internal analytics insight from GA4 evidence, approved context, and consultant-specific task notes.
Please do a GA4 report for Plunkett Homes last month.
Paid search
Google Ads Reporting
Live
Explains paid search performance using Google Ads evidence, GA4 outcome context, approved client context, and AI Gateway synthesis.
Please do a Google Ads report for Plunkett Homes last month.
Paid social
Meta Ads Reporting
Live
Reviews Meta Ads performance using live Meta evidence, optional GA4 corroboration, approved client context, and AI Gateway synthesis.
Please do a Meta Ads report for Plunkett Homes last month.
Multi-channel
Integrated Performance Report
Live
Combines SEO, GA4, Google Ads, and Meta evidence into a consultant-reviewed client report package.
Jessie, create an Integrated Performance Report for Plunkett Homes for April 2026 covering SEO, GA4, Google Ads, and Meta Ads.
Crawl audit
Technical SEO Audit
Live
Runs a public-site crawl audit with deterministic crawl evidence, AI-assisted interpretation, R2 evidence packaging, and Asana delivery.
Run a technical SEO audit for https://www.example.com.au.
Strategy
90-Day Plan / Strategy Planning
Live
Uses approved context, active subscriptions, Harvest budget capacity, configured source assets, and consultant instructions to draft 90-day strategy and implementation-task recommendations for review.
Jessie, draft a 90-day plan for Plunkett Homes focused on improving organic lead quality while keeping paid media efficiency visible.
Workbench
General Task / Generic Handler
Live
Handles supported one-off Jessie requests by planning, clarifying, or using approved read-only tools before AI Gateway synthesis.
Jessie, check whether Plunkett Meta creative frequency might explain weaker lead volume this month. Consultant note: the client approved a short-term CPA increase while testing broader audiences.
Shared Skill Contract
- Each live insight skill uses approved client context before writing interpretation.
- Each live insight skill routes model synthesis through Cloudflare AI Gateway unless it clearly reports a deterministic fallback.
- Deterministic code can retrieve data, normalize evidence, enforce guardrails, and render artifacts.
- The final consultant-facing insight layer should not be a blind data table summary.
- Outputs return to Asana for human review.
Corroboration
Skills are allowed to use supporting sources when the task and configuration justify it. For example, Meta Ads analysis may consult GA4 to understand on-site outcomes, and Google Ads analysis may use landing-page checks when performance movement points there.
- The primary platform source stays primary for the skill.
- Supporting data should be labelled as supporting evidence.
- Provider gaps should become caveats, not invented certainty.
- Context can change the interpretation of the same metric movement.