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Live Jessie skill

Meta Ads Reporting

Reviews Meta Ads performance using live Meta evidence, optional GA4 corroboration, approved client context, and AI Gateway synthesis.

When It Routes

Live Paid social skills/meta-ads-reporting/SKILL.md

A task asks for Meta Ads, Facebook Ads, paid social, creative delivery, placement, or Meta performance reporting.

Flow

1
Task intake

Jessie checks the Asana task for client, ad account, period, comparison, and paid-social questions.

2
Toolkit

The run receives Meta Marketing API, optional GA4 paid social context, Browser Run checks, context retrieval, AI Gateway, and Asana write-back access.

3
Context

Jessie loads approved campaign objectives, budget/cost expectations, creative tests, and consultant notes.

4
Evidence

Jessie retrieves account, campaign, ad set, ad, placement, creative, and action/event evidence where available.

5
Insight

The LLM uses Cloudflare AI Gateway to interpret delivery and outcome movement against context.

6
Review output

Jessie attaches an internal Meta Ads report and posts a review-required Asana comment.

Context Jessie Looks At

  • Approved client objectives, campaign priorities, offer/creative context, budget decisions, and measurement caveats.
  • Consultant notes about experiments, known creative fatigue, spend scaling, or approved CPA increases.
  • GA4 or landing-page context when Meta data alone is not enough to explain outcomes.

Data And Tools

  • Meta Marketing API Insights for account, campaign, ad set, ad, placement, and action/event evidence.
  • GA4 paid social outcome context when configured or needed for corroboration.
  • Bounded Browser Run landing-page checks when useful.

LLM Insight Stage

Meta reporting is not a deterministic table summary. The final insight pass goes through Cloudflare AI Gateway and may use GA4 or landing-page corroboration where the task calls for it.

Outputs

  • Internal Meta Ads HTML report attached to the source Asana task.
  • Delivery, traffic, efficiency, creative, placement, and action/event movement.
  • Likely drivers, caveats, and recommended consultant checks.

Guardrails

  • No Meta account, budget, creative, tracking, website, or client-facing changes.
  • No external writes beyond Asana comment/attachment.
  • Unavailable breakdowns are omitted with explicit caveats.

Example Prompt

Please do a Meta Ads report for Plunkett Homes last month.

Source References